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Market Intelligence for the Built Environment
Architecture firms…
Assessments of markets, trends, and competitors have supported new business plans for several firms. The studies have helped them in making market entry decisions and in allocating resources in industries and geographic regions. Our in-depth profiles of targeted clients and customized networking strategies help principals develop deep long-lasting professional relationships. Profiles of countries, specialized markets, and developer activities are conducted prior to a firm’s global expansion. These reports provide deep insight and enhance client negotiations. Proper protocols have saved many presentations. A matrix of key stakeholders, issues and potential consequences was prepared for a firm pursuing a major public project. The intelligence gathered put the firm into a leading position.
Real estate developers…
As part of their due diligence process before entering the French market, a prominent U.S. developer asked for profiles of top French architects including reviews of their work, names of their clients and intelligence on their experience working with other developers and government officials. The results saved them time and minimized their risk in this new venture. A summary of current trends in library design was prepared for a developer prior to bidding on a new site. Their understanding of the issues helped them prepare a strong proposal and win the project.
Public relations consultants…
On behalf of their clients, public relations consultants sometimes request assistance in compiling lists of media contacts, particularly in foreign countries. These hard-find-contacts helped them launch major publicity campaigns.
Non-profit organizations…
In preparation for a major conference, Gretes Research Services prepared lists of potential conferees and speakers including biographies, discussion topics, and comparable events. The lists were extensive enough to be used for years ahead. A compilation of current research on school libraries helped a foundation in grant-making. They published the findings online as a resource for educational professionals.
Journalists…
International business topics were researched over a two-year span as background for an executive speechwriter. Investigative research on business leaders profiled in magazines.