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Market Intelligence for the Built Environment

While at Rafael Viñoly Architects, Fran helped our firm to organize a business development culture that permeated the whole firm. She helped us to establish a first rate marketing and public relations group that has led to multiple new projects and opened new markets. Fran’s strategic thinking, assessment of our firm’s strengths, and her communication with the media helped raise the firm’s visibility and led to a variety of new opportunities. Her management and strategic leadership converted these new opportunities into significant projects for the firm. We continue to build on the initiatives Fran inaugurated while working at Rafael Viñoly Architects.”

— Jay Bargmann, AIA/NCARB, Vice President, Rafael Viñoly Architects PC

As a researcher, advisor, editor, reviewer and critic Fran has been a pivotal figure in the development of my firm’s marketing strategy and success. Over a period of two years, she introduced me to new US and international markets, advised me on potential partnerships, participated in writing and editing collateral materials and researched and vetted project information. Fran’s versatility and patience uncovered excellent opportunities for my firm and made her a highly valued consultant member of my office team.”

— Audrey Matlock, Principal, Audrey Matlock Architect

Fran Gretes was instrumental in helping us to define key market sectors. Her research helped us to better focus our marketing efforts; by identifying the key players, she helped us target the right door to knock on – saving us valuable time.”

— William Holman, (former) Chief Operating Officer, Davis Brody Bond Aedas

Fran Gretes’ research services have been a valuable contribution to RMJM’s business development efforts. As a result of her extensive in-depth research on clients, markets and sectors, we have been able to more fully develop and refine our firm’s business development initiatives. Fran is thorough, a pleasure to work with and we have been extremely pleased with her services.”

— Sir Fraser Morrison, Chief Executive Officer, RMJM