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Market Intelligence for the Built Environment

Frances C. Gretes, founder and principal of GRETES RESEARCH SERVICES, is a highly experienced professional who ranks among the pioneers providing strategic research to support the business development goals of global architectural and related industry firms, non-profit organizations, and niche professional services companies. Her successful career includes more than 25 years of gathering information, “curating” data into strategic market intelligence, and helping organizations put strategic knowledge into action.

Her innovative approaches to finding market intelligence and her customized business development strategies have helped her clients successfully launch new market and educational initiatives, win high-quality opportunities, gain strong market position, and develop enduring professional relationships in diverse market sectors worldwide.

For New York-based Robert A.M. Stern Architects, Fran helped guide new market entries across the U.S., China, and India and introduced successful public outreach strategies that helped promote the firm’s principal partners. As former Director of New Business for the internationally-recognized firm of Rafael Viñoly Architects, Fran oversaw new business, media, and research operations for the 170-person staff. She identified more than 500 new business prospects worldwide and developed strategies that helped the firm win projects with a total construction value of more than $2 billion.  During her tenure from 2002-2006 she coordinated the media relations efforts for the firm which received more than 3,000 mentions in the worldwide media.

For global A/E firm, Skidmore, Owings & Merrill, Fran established and managed an information center for 13 years in New York City where she conducted research in support of the firm’s business development and design needs. She filled a similar role, 1973-1976, for international architect-developer, John Portman, in Atlanta.

A frequent guest speaker on strategic gathering and analysis of market intelligence, Fran has published many articles and two editions of a book which became a heavily-used reference worldwide, The Directory of International Periodicals and Newsletters on the Built Environment. Her advanced training as a professional research librarian and experiences as a senior researcher for NBC News and Fortune amplified her skills particularly in finding elusive market and client information and in recognizing what is newsworthy. She holds a Bachelor of Fine Arts from the College of William & Mary and a Master of Librarianship from Emory University. She is active in several professional organizations including the Association of Independent Information Professionals, The Society for Marketing Professional Services, and the Marketing Committee of the New York Chapter of the American Institute of Architects.

 

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