PAST SOLUTIONS

Architecture firms…

  Annual forecast reviews of markets and trends have been conducted for several large A/E firms to support their new business plans. These summaries that evaluate published market/trend data have helped them to decide on the amount of resources to expend on markets in certain industries or geographic regions.
   
  Our in-depth profiles of targeted clients and elegant networking strategies help principals raise their public profiles and develop deep long-lasting client relationships.
   
  Profiles of countries, specialized markets and foreign developers are conducted prior to a firm's global expansion. These reports thoroughly prepare them for client meetings and gave them a competitive advantage.
   
  A matrix of key stakeholders, issues and potential consequences was prepared for a firm pursuing a major public project. The intelligence gathered put the firm into a leading position.

"As a researcher, editor, and advisor, Fran has been a pivotal figure in the development of my firm's marketing strategy and success. Over a period of two years, she introduced me to new US and international markets, advised me on potential partnerships, helped write and edit collateral materials, and researched prospects. Fran uncovered excellent opportunities for my firm and became a highly valued consulting member of my staff."
- Audrey Matlock, Principal, Audrey Matlock Architect

Real estate developers…

  As part of their due diligence process before entering the French market, a prominent U.S. developer asked for profiles of top French architects including reviews of their work, names of their clients and intelligence on their experience working with other developers and government officials. The results saved them time and helped in decision-making.
   
  A summary of current trends and designs of new types of facilities was prepared for a developer prior to bidding on a new site. Their understanding of the issues helped them prepare a winning proposal.

Public relations consultants…

  On behalf of an architectural client, a consultant requested a list of media contacts in South America. A major publicity campaign was launched using this list.
   
  A consultant requested a list of international media contacts with potential interest in publicizing an American architect's residential projects in South Korea and a backgrounder on issues of interest to the Korean housing industry. The list was sufficiently comprehensive to use in publicizing the firm's portfolio on a continuing basis.

Non-profit organizations…

  In preparation for a major conference, Gretes Research Services prepared lists of potential conferees and speakers including biographies; discussion topics; and comparable events. The lists were extensive enough to be used for several years.

Journalists…

  International business topics were researched over a two-year span as background for an executive speechwriter.